Boom in Digital Marketing Jobs in India
Today, the Internet has totally transformed the way people buy products and companies sell their products. From mobile phones to computers, clothes to shoes, books to electronics, people are increasingly turning to Internet to purchase products and services. This has resulted in the evolution of innovative ‘dot-com’ companies and eventually creative jobs.E-commerce popularity is not limited to developed countries. As with computer literacy rate, PC ownership and Internet users, the Indian market is witnessing significant growth in ecommerce similar to American or European markets.This article analyzes and lists the factors that led to exponential e-commerce growth in India and discusses on how it is creating many new jobs.Exponential growth in Internet usage in India
Few years back, using Internet in India was like using high-end technology; it was available only to those who can afford a personal computer and high Internet rates. Today, the scenario has completely changed. With the reduced prices and increased access, the number of Internet users has grown exponentially in the last 10 years. From just 1.4 million in 1998, the number of Internet users has grown to 121 million in 2011 and is expected to reach 376 million by 2015.Online purchasing on rise
E-commerce in India is still in its budding stage. But if we look at the trends in consumer behavior, we can expect a lot to happen in online space in the coming years.According to Zinnov report, shopping is the third most popular category of search on the Internet. While 77% of the respondents shopped online at least once in 3 months, over 50% shopped at least once in the last month.E-commerce market in India
As more and more people are showing interest in online shopping, investors find it worth investing in India. According to Forrester report, the current e-commerce market in India is US $ 1.6 billion and it is expected to grow five times by 2016 to US $ 8.8 billion.E-commerce success stories in India
Many companies in India have already entered online space and tasted success that they never imagined. Indian railways web portal – IRCTC; online bus booking services like Red Bus; online job portals like Naukri, Monster; movie booking, matrimonial services, etc., are a few portals that became big hit in India. IRCTC received 5.56 million bookings in April 2012 compared to 2.26 lakh in April 2011, achieving a growth rate of 146% in a year.Growth in e-commerce and digital advertising
With as many as 121 million people using Internet, advertisers find Internet a worth pursuing space. According to IAMAI, as of March 2012, digital advertisement spend in India was 28.51 billion and by the end of 2012 it is expected to touch 43.91 billion. On an average the digital ad spends are growing at 25% year-on-year.Digital marketing outsourcing
Further, in countries like US, UK, Canada, etc., e-commerce is an established market and the use of SEO and SEM techniques has been in practice from many years. Offshoring digital marketing needs to India have also started. As the demand increases the number of digital marketing companies will also increase. As the field has demand at both national and international levels, we can expect decent number of career opportunities in this field.Recently, NASSCOM (The National Association of Software and Services Companies) made an announcement that it is going to promote Indian e-commerce and digital advertising companies in US and European markets. This shows the seriousness of the opportunity in the field of e-commerce.With e-commerce emerging as a profitable market, companies are increasingly using Internet marketing strategies to gain competitive advantage. In order for them to stay on the top of the search engine results, adopting SEO (Search Engine Optimization) and SEM (Search Engine Marketing) techniques became highly essential.Without a doubt, all the above point to a huge demand for digital marketing professionals. Since this field is highly specialized and requires fairly complex skills, it is likely that the digital marketing needs will be addressed by specialized service providers. Whether companies opt for outside digital marketing firms or in-house digital marketing professionals is difficult to predict now. Probably, it does not even matter, what is important is, there is a tremendous need for digital marketing professionals right now and in the immediate future.
Profitable Online Business – Tips to Make Your Business Profitable Online
If you are one of those looking for profitable online business to start with, there are actually a lot of options and opportunities, but of course, your choice matters most. Although you may not be profitable in one business that made millions for others, there are some general tips that can help you put up a profitable business for you.To help you get started on how to put up a profitable online business, here are some tips that you might find useful.
Start with a good business website. Whether you are in the cake business or you want to start a photography business or you want to put up a consultancy online, or an eBay business, it is important that you create a good website. When it comes to defining a good website, it usually means having a professionally designed website, a website that is easy to navigate and easy to load and a website that has a good volume of traffic. If you start with such a website, you can actually find it easy to make any business profitable.
Work on bringing more and regular traffic to your site. If you have an exiting good website and you want to venture into some profitable businesses, you can do so if you constantly have regular traffic to your site. Regular and consistent traffic is one of the important keys in making tons of money online. You can drive regular and consistent traffic to your website by posting good content regularly and updating your site regularly as well. By advertising your site, you can also get consistent traffic as well.
Find a profitable niche. Another important thing that you have to consider in putting up a profitable online business is to start with a profitable niche. Although you can make money in your niche of interest, there are also niche that are just such profitable online. These are often those that people search for online. Electronics and gadgets to computer software – these are just a few of the profitable items online and having a niche about these items can also be a profitable choice for you.
Learn and explore the many ways to advertise and promote your business online. Whatever business or niche you choose online, advertising it is also another important element in making your business profitable. Of course, competition can also be tough on the internet and having a good online marketing technique and strategy can make you go ahead of your competitors as well. Explore affiliate marketing as well. Putting up your own affiliate marketing program for your business can also boost your business’s presence online and in fact, can give you faster sales as well.
Of course, to put up a profitable online business, you also have to learn what are the products that are sellable online. Among those that can easily get good sales online are those products that are easy to ship and deliver to any parts of the world.
Coffee News Franchise Establishing Themselves As the Cream of the Crop
William Buckley can tell you first hand that the seeds to entrepreneurship are often found during more difficult times. Almost 20 years ago, Buckley lost his job with one of Maine’s largest savings banks due to a merger. After several interim jobs, he discovered Coffee News, a small publication given out in coffee houses and other eateries. The advertising opportunities intrigued him enough to buy his own Coffee News local territory.To say he took to this business opportunity would be a bit of an understatement. Buckley and Coffee News went together like, well, coffee and the morning paper.It took only a year for the Canadian based company to see something special in Buckley, and offered him the rights to franchise all of the U.S. Eventually, Buckley would go on to purchase the company and gain control of the world wide publishing and distribution rights. Coffee News now has 1075 franchisees in over 22 countries.Coffee News is a weekly restaurant publication delivered free of charge to restaurants, coffee shops, hotels, hospitals, nursing homes, doctors offices, walk in medical clinics, employer break rooms or anywhere people sit, and wait or eat. Coffee News only has good news and no bad news and is filled with fun interesting stories, jokes and trivia. Small and medium sized advertisers purchase space in the publication in exclusive ad spaces. Only one business per industry category and restaurants are not allowed to advertise unless in tourist areas.Like most home based businesses, franchisees can choose to run their territory on a full or part time basis, but he states that they “prefer full time publishers. Some stay at home Moms can publish one or two franchises if the children are in school. On the other hand we have some publishers who own 22 franchises and employ several people.”With over 1000 territories being run, including home offices in Mexico, Venezuela, Spain, Canada, and New Zealand, franchisees come in all shapes and sizes. “We look for people who like people, have good sales and networking skills and are self starters,” says Buckley. “If they have a desire to work for themselves and be independent and make in excess of 100k per year, we would like to talk to them. We have had some excellent military retirees, and other early retirees who have done extremely well. They must enjoy going out on the streets to meet the business owners in their stores.”Business is thriving, up nearly 25% this year alone. “Coffee News is a very affordable advertising medium for small to medium sized businesses that do not have large advertising budgets. People love to read Coffee News. It is universally attractive so advertisers get great results.”All this points to a great work from home business opportunity.According to the Coffee News website, surveys show that the Coffee News publication is read five to seven times. “It has been proven that people absorb more advertising messages before or during eating, as there is a need for mental input – food for thought – during this time period. Coffee News is designed to take full advantage of this fact.”In 2008 Coffee News purchased a large printing company in Houlton, Maine. This facility is responsible for printing over 11 million copies of Coffee News a year. Not outsourcing the printing is one of the many ways the franchisor keeps costs down, making it one of the more affordable franchises to buy into. To buy into this home based business, a franchisee needs only $8000 for their first territory. Additional territories are then discounted to $5500. Financing is also available after the purchase of the first franchise. The average publisher owns 3 franchises.To help franchisees reach their potential, free 2 1/2 day training sessions are offered led by corporate staff and veteran publishers. Some topics that may be covered are sales, ad design, billing, collections, distribution, marketing, and startup. This program is optional to take, however, 95% of existing Coffee News publishers have attended. Additional support includes mentor programs, personal calls, free Quickbooks software with a built in Merchants services program for charge cards, conferences, newsletters, regional meetings, and online chat groups.Advertising experience is not a necessity to be a successful Coffee News franchisee. The operations manual not only teaches how to design ads, but also how ads work, giving the franchisee a better understanding of the business as a whole. The tools provided will allow franchisees to help small businesses even in trying times, making this a home based business opportunity that can thrive during recessions.”Why be limited to a paycheck when you can make as much as you want” offers Buckley.There are thousands of franchises available, and Buckley is proud to point out that only 2% of them have over 1000 franchisees, a true sign that his quick growth was no fluke. Will this type of success continue? Its safe to say that as long as coffee and the morning paper continue to form a powerful partnership, we can expect to see Coffee News take advantage and thrive.